TIMEBlog
Straight talk on small business marketing.
193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.
TikTok Advertising: Is it right for your business?
TikTok, one of the most downloaded and talked about apps of 2020, recently made its self-serve ad platform available to all advertisers in the United States. So how exactly does TikTok advertising work? Who can use it? Should you be using it? These questions a
Facebook Business Manager Help Guide
If you are a business owner using Facebook to market your business, Business Manager is going to be critical to your success. Unfortunately, Facebook does not automatically set up a Business Manager profile for pages and that can cause some confusion as to how
6 Tools to Improve Your Results on Social
Diving into digital marketing can be overwhelming! If you’re not getting the results you want, you start to question yourself… Are you doing it “right”? The truth is social media can be a great place to connect with potential customers, but it’s not always eas
Digital Marketing Basics for SMB Owners: What is Digital Marketing?
If you own a small or medium-sized business, you’ve probably asked yourself this question: “Should I dive into Digital Marketing?” The answer is YES! A huge reason to get started, or to expand your presence, in digital marketing is that’s where your audience i
A Spike in Coronavirus Cases and Divorce
When COVID-19 hit the United States, most cities ordered stay-at-home mandates and closed restaurants. With no place to go, people sheltered at home as directed. This means unlimited and close contact with their significant other. While this is seen as a posit
Psychology of Coupons
Coupons are more than just sales, percentages off, and discounts. Coupons, deals and special offers drive new customers, increase brand loyalty and (when used properly) can increase the overall lifetime value of a single customer. Often, that can add more to a
Why And How Do Coupons Work?
In 1887, Coca-Cola created one of the first coupons, and it changed the marketing world forever. By 1913 Coca-Cola had redeemed 9.5 million “free drink” coupons. Compared to the nine bottles they sold a day in their first year, this was huge. These coupons hel
Facebook Boycott
On June 17th many civil rights groups, including the NAACP, asked brands to boycott Facebook by stopping ad spend on Facebook for the month of July. This is to protest the company’s policies on hate speech and misinformation. The protest is called the “Stop Ha
5 Reasons Why Your Business Needs a Referral Program
A customer referral program is about encouraging your happy, satisfied clients to recommend your business to their friends in exchange for a benefit, such as coupons, gift cards, points, etc. This can be a really powerful marketing technique since it promotes
7 Home Services Review Sites You Need To Be On
In 2017, 97% of consumers looked online for local businesses. 12% looked at a local business online every day. Did you know consumers read an average of 7 reviews before trusting a business? The data has spoken. If you aren’t generating and monitoring review s
Can Bad Reviews Affect Your Business Sales?
What effect do Google reviews have on your business? Can bad reviews really have that much of an impact on sales? Can bad reviews prevent your business from getting new customers? The answer is a hard yes. Bad Reviews And Your Reputation Reviews can affect sal
Coronavirus’ Economic Impact Across Industries
With most stores and restaurants closed and trips canceled, the food, retail, and airline industry have almost come to a complete halt. Other industries like hospitality and fashion are also suffering. All of this is a result of the coronavirus. Retail No one
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