TIMEBlog
Straight talk on small business marketing.
193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.
COVID-19 Is Changing The Way People Buy And It’s Not Good
COVID-19 has turned the entire world upside down. Forced social distancing, business closures, skyrocketing unemployment rates, medical supply shortage are just a few of the things that have been on the minds of people across the U.S. 30 days of quarantine is
Facebook Leads: How-to Follow up and Convert!
Social media, and especially Facebook, can be a great resource for getting leads for your small business. Ad objectives like ‘messages’ will get Facebook users to message your page and the recent push of native lead pages have made it more accessible than ever
Facebook Live Video Best Practices
Facebook live videos are some of the most engaging content out there. Since launching, over 2 billion people have watched live videos, people spend three times more time watching live video, and live videos often get six times as much engagement. To create suc
From 3 To 5 Stars: Online Reviews And Its Effect On Your Business
Getting a bad review sucks. Not only does it hurt your feelings a little (admit it, it gets to all of us), but it can hurt your business. In a 2017 survey, 97% of customers said they looked at online sites for information on local businesses. According to a Br
How to Create Custom Audiences for Facebook
On October 1st partner categories will no longer be available to advertisers on Facebook. Interests you may have relied on in your targeting, like whether a user was a homeowner, will no longer be available. This is one of the many changes Facebook is making a
How to Make Your Business “Go Digital” FAST.
What started as social distancing and self-isolating has now escalated into shelter-in-place orders from various counties in the US. That means several industries are now completely shut down, and we don’t know for how long. With people spending more time onli
How to Run A Giveaway on Social Media
A giveaway is a great way to increase engagement, build brand awareness, and get more likes on social media. There are different types of giveaways, including instant win, sweepstakes, and contests. The most popular, and the one you will see most often on soci
Instagram Features to Support Businesses
With new Instagram features like gift cards, food order options, fundraisers and more, Instagram is trying to accommodate businesses that have shut down due to COVID-19 and have relocated to online. Gift Card Stickers One feature is Gift Cards. This Sticker is
Make the Most of Your Amazing Content | Goodbye Writer’s Block
You finally cranked out that blog post; it took more time than you’d like to admit. You quickly post it on your social and… that’s it, right? You’re happy it gets 350 hits, and you don’t think twice about that content ever again. But now you’re sitting in your
Organic Content v. Paid Ads
Since our inception in 2014, we’ve worked with many small business owners through many fields and industries. By far, one of the most common misconceptions is that organic content and paid advertising are one and the same. So in this post, we’ll cover the diff
Small Business Loans Robbed by Big Businesses
It was great news when the small business loans were being dispersed. What wasn’t good news was who it was going to. The initial $350 million designated to small businesses ran out in a week. A second round of loans will be $310 billion, but industry experts h
Social Media Best Practices: Stand out From the Crowd
Social Media Best Practices for Small Businesses Social media is a great way to meet new and existing customers where they already are. But consumers see as many as 10,000 brand messages a day. What are you doing to make you and your brand stand out? Stick out
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