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Blog

Straight talk on small business marketing.

193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.

Marketing & Branding

Optimizing Your 2021 Marketing Plan for Maximum ROI

Making sure your business gets the best return on your marketing investment is always a top priority. In 2020, that all became much more difficult due to the pandemic. Now that your business has navigated the waters of COVID-19, you can take what you learned a

Teen Social Media Safety

How to Manage Your Child’s Screen Time

While many children are participating in distance learning, the overall amount of time that children are behind a screen a day is increasing. Because of the pandemic, children’s screen time has increased by up to 60 percent. Are you concerned about how much ti

Social Media Platforms

Social Media Recap: Instagram Edition

This year has certainly been one of the most influential and unpredictable yet. Throughout it all, people have been using social media sites like Instagram to connect with others and gain access to information. Keep reading to learn more about how this year sh

Social Media Platforms

Social Media 2020 Recap: Facebook Edition

2020 is the “Year of the Virtual” as the COVID-19 pandemic generated more social media use than ever before. As people have been cooped up in their homes, they are turning to social media to safely interact with others. With recent events, social media compani

Social Media Platforms

Social Media 2020 Recap: Twitter Edition

2020 was – and still is – full of surprises, politically, economically, and socially. As the world continues to change, social media continues to adapt to it, and Twitter is no exception. From COVID-19 to the Presidential election, Twitter has updated and revi

Teen Social Media Safety

What do parents need to know about teen social media use?

Parents of teens may feel in the dark about what their children are experiencing in their online lives. Social media use is so common and frequent that it impacts the vast majority of teens today. Teen social media use should be carefully monitored by parents

Teen Social Media Safety

Dealing With Teen Social Media Addiction

As parents of teenagers, we see our kids consuming social media all the time, but when is it too much? Researchers have found a startling correlation between social networking and mental health challenges amongst teens. Teen social media addiction is a serious

Teen Social Media Safety

What do parents need to know about cyberbullying in 2020?

As parents, we never want our children to get harmed or bullied. However, bullying has been a part of life ever since humans started living in sedentary communities. With the increased use of technology in the past few decades, it has become even more prevalen

Teen Social Media Safety

What Parents Need to Know About TikTok

TikTok, the free social media app that allows users to watch, create, and share videos, shouldn’t be strangers to anyone. Even if you haven’t downloaded it yourself, you’ve probably heard that President Trump is working hard to get it banned in the U.S. As Gen

Teen Social Media Safety

Hidden Social Media Accounts: The Finsta and What it Means For Teens and Parents

It may seem like there couldn’t be more for a parent to be concerned about regarding their child’s social media use. However, the trendy phenomenon of the finsta (short for fake Instagram) should be on parents’ radars. Many teens feel pressured to keep up a ce

Teen Social Media Safety

Allowing Teens to Use the Snap Map Feature of Snapchat

Teens share a lot with one another using social media, particularly with Snapchat. Snapchat is a messaging app where users can share pictures, videos, and texts with one another. Nearly 70% of teens use the app. Snapchat offers a lot of features to its users,

Teen Social Media Safety

FOMO or The Fear of Missing Out

Parents need to know what negative aspects of social media use their teens may be dealing with. Teens that use social media will have to navigate complicated issues and feelings brought on by what they see online. One such experience that parents need to be aw

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