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Retail and artsRound Rock, Texas

Putting a new Round Rock art gallery in front of Austin

A year-old gallery with a weak social presence and a location outside its target city. Engagement and event ads on Facebook and Instagram more than doubled its reach.

1,100%increase in Facebook page reach
115%increase in Instagram reach
67,784people reached by ads
Tiemann Art Gallery

The client

Tiemann Art Gallery is a gallery in Round Rock, Texas, housing quality art for sale, offering custom framing and hosting monthly events for new artists and pieces. They came to us to build awareness across the Round Rock and Austin area and bring new customers through the door.

The problem

As a new gallery, Tiemann had little Facebook or Instagram presence, and its location is not ideal when the main target audience lives in Austin.

What we did

Tiemann was our first art client, so we built a new funnel rather than reuse what works for roofers and car washes. We started with post engagement ads featuring artwork and gallery events, plus website traffic campaigns. When the iOS 14 update changed tracking, we shifted to Facebook event engagement to drive responses and gallery visits.

Results

February to August 2021.

  • 100% increase in paid reach: 67,784 people saw the gallery's ads at least once
  • 1,100% increase in Facebook page reach: 76,388 people saw content from the page
  • 115% increase in Instagram reach: 22,140 accounts saw posts or stories

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