TIME716 leads at $19.97 each with Facebook lead ads
A claims administration firm for contractors needed new customers. Mobile-only lead ads, targeted by job title, income and location, delivered them at a cost the business could scale.
The client
Balance Claims is a business process outsourcing firm that helps contractors manage their claims administration, including estimates and supplements. They contracted No Time for Social to build their digital presence and acquire new customers.
Our strategy
Facebook lead ads only show on mobile. Our research showed most of the target audience used social media exclusively on their phones, which made lead ads the obvious choice. Lead ads also keep the whole experience inside Facebook, so there is no separate landing page, no load time and no intimidating form.
We layered demographic targeting on top: job titles, income levels and location. A tighter audience meant fewer wasted impressions and better-quality leads.
Results
September 2016 to December 2017.
- 716 leads generated
- $19.97 average cost per lead
More results
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