TIMEBlog
Straight talk on small business marketing.
193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.
Self-Love for Your Brand: How to Perform a Digital Marketing Audit and Fall Back in Love with Your Strategy
Valentine’s Day is the perfect time to show some love to your brand, and what better way to do that than by performing a digital marketing audit? If your strategies feel stale or disconnected, an audit can help you realign and refocus, ensuring that your marke
The Future of AI in 2025: How It’s Shaping the Digital Marketing Landscape
As we enter 2025, Artificial Intelligence (AI) is set to continue transforming digital marketing. From hyper-personalized content and smarter ad targeting to enhanced customer experiences, AI is revolutionizing how businesses connect with their audiences. Here
The Future of AI in Roofing Marketing
As we enter 2025, Artificial Intelligence (AI) continues to revolutionize how businesses connect with their customers, and the roofing industry is no exception. Roofers can enhance their marketing efforts, streamline operations, and better serve their clients
Creating Content That Warms Your Audience’s Heart
As the new year begins, it’s the perfect time for businesses to reflect on the type of content they’re producing. While many marketing campaigns focus on driving sales, there’s a unique opportunity to create content that promotes your brand and connects with y
The Best New Year’s Resolutions for Your Brand’s Digital Presence
As we usher in a new year, it’s the perfect time to reflect on your brand’s digital presence and make resolutions to drive growth, engagement, and success. The digital marketing constantly evolves, and your brand must adapt to stay competitive. Whether focused
Take These Roofing Photos to Boost Online Engagement
Engaging your followers on social media is essential for building trust and showcasing your expertise in the roofing industry. One of the most effective ways to do this is by sharing high-quality, relevant photos highlighting your skills and the value you brin
Holiday Marketing Mistakes to Avoid
The holiday season is a prime time for businesses to engage customers and boost sales. However, missteps during this period can lead to wasted resources and missed opportunities. Here are some common holiday marketing mistakes to avoid, ensuring your campaigns
Maximizing Your Ad Spend During the Holidays
The holiday season presents a unique opportunity for businesses to connect with customers and drive sales. However, with increased competition and ad costs during this time, optimizing your advertising strategy to get the most out of your budget is essential.
How to Choose the Right Facebook Ads Campaign Objective
If you’re running Facebook ads for your roofing business but aren’t seeing the results you hoped for, it could be because you’re not selecting the right campaign objective in Facebook Ads Manager. Choosing the right objective is essential for reaching your goa
Done-For-You Facebook Ad Account Setup
As we enter the holiday season, it’s a great time to refresh and refine your Facebook advertising strategy to set yourself up for success. With an optimized approach, you can see the results you’ve been aiming for in engagement, reach, and conversions. Our Don
Facebook Ads Setup Checklist: 7 Steps to a Winning Campaign
Launching a Facebook ad campaign can be overwhelming without a clear plan. With the right strategy, however, you can maximize your return on investment and reach the right audience. Here’s a simple, 7-step checklist to guide you through setting up a successful
The Top Four Ways to Send Traffic to Your Website
Driving traffic to your website is one of the critical goals of any online business or digital marketing strategy. More traffic means more opportunities for conversions, whether you’re looking to increase sales, generate leads, or build brand awareness. Fortun
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