TIMEBlog
Straight talk on small business marketing.
193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.
Summer Lead Surge: Why June is the Time to Double Down on Ads
Did you know that consumer engagement tends to spike during the summer months? With school out and warmer weather setting in, more homeowners find themselves at home taking on new projects. Whether it’s refreshing their outdoor spaces, planning renovations, or
How to Create Evergreen Content That Stays Relevant Year-Round
In the ever-changing world of digital marketing, trends come and go. But one type of content stands the test of time: evergreen content. Unlike trend-based posts, evergreen content remains valuable and relevant long after publication, helping you attract traff
The Science of ROI: How to Maximize Every Dollar You Spend on Paid Ads
In the fast-paced world of digital marketing, paid advertising is a powerful tool—but it’s also a significant investment. To succeed, you need more than flashy creatives and catchy headlines. You need a data-driven approach that maximizes your return on invest
Crisis Management on Social Media: What to Do When Things Go Wrong
In today’s digital landscape, a social media crisis can escalate quickly—whether it’s a viral negative review, a misinterpreted post, or a full-blown PR nightmare. How your brand responds in the first few hours can determine whether the situation is resolved s
Spring Cleaning Your Ad Strategy: How to Refresh Your Paid Ads for Better ROI
Spring is the perfect time to declutter—not just your home but also your ad strategy. Just like you wouldn’t leave winter clothes in your closet all year, you shouldn’t keep outdated or underperforming ads running. A fresh, optimized ad strategy can boost your
Spring Special: $500 Off Ads Management!
Spring has arrived, and along with the warmer weather comes storm season—a critical time for roofing businesses to ramp up lead generation. With homeowners actively searching for reliable roofing services after hail, wind, and other storm damage, now is the pe
Spring Clean Your Social Media Profiles: 7 Steps to a More Polished Presence
Spring is the perfect time to refresh your home and digital presence. Like decluttering closets and deep-cleaning floors, your social media profiles need periodic maintenance to stay practical and appealing. Here’s a step-by-step guide to spring-cleaning your
The Role of Google My Business in Reputation Management
In today’s digital age, reputation is everything. For businesses, managing their online presence effectively can make or break customer trust. Google My Business (GMB)—now called Google Business Profile—is one of the most powerful tools for building, maintaini
Facebook’s Latest Updates
Facebook’s advertising platform is constantly evolving, and if you’re not staying up to date, you could be missing out on valuable leads. The latest updates significantly change audience targeting, automation, and content preferences. Understanding and adaptin
The Power of Retargeting – How to Win Back Missed Leads
Most homeowners don’t convert the first time they see an ad. They might visit your website, click on your ad, or even start filling out a form—only to leave before completing the process. It’s not that they aren’t interested; sometimes, they just need more tim
Boost Leads with Our $999 Facebook Ads Plan
Running a successful roofing business requires more than excellent craftsmanship—it also demands a steady stream of new leads and consistent customer engagement. If you’re looking to expand your client base and grow your business, leveraging Facebook advertisi
How to Use Google to Boost Your Online Reviews
Suppose you want to increase the number of 5-star reviews for your roofing business. In that case, Google My Business (GMB) is an invaluable tool to help you build trust with potential customers, showcase your expertise, and ultimately attract more business. H
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