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Blog

Straight talk on small business marketing.

193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.

Facebook Ads

The Types of Facebook Ads You Should be Running for Business Growth

Facebook remains the biggest social media platform in the world, and there is a reason that it is the top platform for B2B and B2C businesses: Facebook Ads are incredibly successful. Running Facebook ads is one of the most vital components of many business’ ma

Social Media Strategy

Five Tips on Holiday Marketing

The holidays are just around the corner, and it’s all anyone can seem to talk about. For many, it’s the most wonderful time of the year. The weather is crisp, and spirits are high, but have you ever thought about how you can leverage these factors to benefit y

Social Media Platforms

Which Social Media Platform Will Get Me the Most Customers?

“What social media avenues will get me the most customers?” is a loaded question. Digital marketing is at a point where the question of whether or not social media is necessary no longer exists. Now, the question is which platform is best to use. Realistically

Facebook Ads

The Benefits of Facebook Ads for Roofing Companies

Generating leads is one of the most vital steps in running a successful roofing business. Facebook ads are especially effective if you are trying to grow your business on a limited budget. They can generate quality leads and roofing jobs for your business. Ads

Facebook Ads

What’s the Difference Between Facebook and Google Ads?

Regarding paid media, Google Ads and Facebook Ads are the most commonly discussed. If you’re just starting, how can you know what’s best for your business? It’s helpful to know the key differences between Google and Facebook ads, so you can leverage these plat

Marketing & Branding

Four Benefits of a Webinar

The word webinar is a combination of the words web-based and seminar. They are interactive online presentations. Webinars began gaining popularity during the peak of the pandemic when events around the world were being canceled, and businesses were seeking out

Social Media Strategy

Top Four Summer Trends for 2022

Social media has become an integral part of everyday life, whether it be through business or personal use. Staying on top of trends and strategically making content is key when it comes to remaining relevant. Here are the top four of the social media trends fo

Social Media Strategy

5 Social Media Lead Generation Strategies to Use in 2022

If you’re struggling to generate new leads for your business, it might be time to review your social media strategy . The best places to find leads in today’s market are continuously shifting away from traditional channels such as radio, tv and print. Social m

Marketing & Branding

How to Appraise the Value of Social Media

Social media is a great marketing tool and impacts every aspect of your brand, business, or service. In order to fully understand the value it could bring to your business, it is important to understand how to appraise or measure it. Businesses know when their

The Digital World

How Different Generations Use Social Media

When looking at the four major generations, it is no surprise that each of them differs in their values and behaviors drastically. With the technological advancements that have happened in just the past twenty-two years alone, it is crazy to think that each ge

Social Media Strategy

How Digital Creators Are Changing the Game in Social Media

Digital marketing has never been more vibrant and important for different brands and businesses. At the end of 2021, many predicted the new social media trends of 2022 that would include more digital creators or influencers from other platforms in various ways

Social Media Strategy

New Year New Social Media Strategy

2022 is the year to CRUSH your social media goals! Whether you’re trying to gain followers for your business profile, get more likes on your posts, or boost your rating- anything is possible! Community Management Community management goes a long way with your

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