Blog
Straight talk on small business marketing.
193 articles on social media strategy, paid ads, reputation and branding, written for owners who have to make the decisions.

Why You Should be Running Video Ads on Facebook
Video content has emerged as a dominant force in the marketing world. With the rise of social media platforms, businesses are leveraging the power of video ads to captivate and engage their target audience. Among these platforms, Facebook is a powerful channel

How to Leverage AI for Your Business
As technology continues to evolve, the rise of Artificial Intelligence (AI) has become increasingly prominent across various industries. AI has the potential to revolutionize the way we do business, and companies that leverage this emerging technology can gain

Five Marketing Trends to Watch for This Summer
As the summer of 2023 approaches, businesses are gearing up to implement new marketing strategies to reach their target audiences and boost their sales. In this blog, we will discuss some of the top marketing trends for the summer of 2023 that businesses can l

The Top Five Reasons You Should Be Outsourcing Your Marketing
Marketing is a critical aspect of any business that aims to attract and retain customers. As companies grow, they face increasing pressure to develop and execute effective marketing strategies to stay competitive in their respective industries. However, creati

Why You Should Be Running Facebook Lead Ads in 2023
Social media marketing is a powerful tool for businesses to connect with their target audience and generate leads. Among the various social media platforms available today, Facebook is a popular choice for advertisers due to its massive user base and advanced

2023 Social Media Trends
Social media has come a long way in the past few years, and 2023 is set to be another exciting year for the industry. As we look forward to what’s to come, here are some social media trends that are likely to shape marketing strategies in 2023. More focus on s

Marketing Tips for the Easter Season
Easter is just around the corner, and it’s a great time to spread some joy and cheer with your marketing efforts! Whether you’re a small business or a large corporation, there are plenty of ways to celebrate the season and connect with your audience. One great

How Do Facebook Boost Posts Work?
Facebook is the largest social media platform, with nearly 2.96 billion users worldwide. However, finding your target market within that colossal audience can be challenging. The Facebook Boost Post button is the easiest way to expand your reach with just a fe

When is the Best Time to Post on Social Media?
If you’ve been active on social media for a while, you’ve probably wondered when to post content. It’s difficult to know when and how often to post across social networks to maximize engagement without trial and error. Keep reading to learn the best times to p

Five Ways to Improve Your Social Media Profiles Almost Instantly
As a business owner, you are constantly busy, and marketing efforts can take serious time and thought. However, social media is continually evolving, and so are your competitors. It is essential to make sure that your social media profiles match the profession

How to Find Your Target Audience
Your target audience refers to the consumers most likely to want your product or service and, therefore, the people who should see your ad campaigns. Your target audience sets the tone for your entire marketing strategy. It controls how you develop and name yo

Five Ways to Create the Best Content in 2023
As we start the new year, it is essential to look at where your business is at and how to improve it. At this point, if you aren’t posting content on your social media regularly, then you’re behind. Did you know that LinkedIn posts with images have a 98% highe
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